"In a world characterised by rapid change and relentless competition, the insights within these pages serve as a guiding light for individuals and institutions alike. They challenge us to confront the fundamental question: Why do we do, what we do? And the empower us to chart a course towards enduring greatness."

"This is an excellent book and could be placed on par with Good to Great in understanding corporate transformation. Easy to read, (particularly with bold types) it fully reflects the thought process and the hard work that you have put in to making this book a truly enjoyable reading experience."